Pinterest Everything You Need to Know For Business

Social networks like Facebook and Twitter are often go-tos for businesses and brands, but many companies can also benefit from the visual aspects of a platform like Pinterest. Ready to take on one of the most pin-teresting social networks out there? Here’s everything you need to know before you sign up.

Pinterest is a platform that allows users to share and save content to virtual collections called pinboards (also referred to as simply “boards”). The social network has both a website and a mobile app, and was launched in 2010 by co-founders Ben Silbermann, Evan Sharp and Paul Sciarra. Initially, the website was available only in a closed beta model, and users could join only by invitation until August 2012, when Pinterest opened to the public.

The platform has a unique demographic in that the vast majority of its more than 100 million active users (according to Venture Beat) are female. A comScore study found that approximately 71 percent of Pinterest users in December 2014 were women, according to The Wall Street Journal.

While you can find just about anything on the Web on Pinterest — the website’s categories include everything from art to technology, Pinterest is known as a hub for DIY and craft projects, recipes, fashion, home décor and health- and fitness-related information.

Creating your account

To use Pinterest, you first have to sign up for an account. For businesses, it’s really important that you make sure you specifically sign up for a business account. Using the main sign-up page creates personal accounts — to create a business account, go here.

It’s important to make this distinction because business accounts, while free like personal Pinterest accounts, give you access to features to help your business thrive on the platform, like analytics tools.

To sign up for a business account, you need to enter your email address, a password, the name of your business and your website (though including your website is optional). You also need to select what type of business you run from a drop-down menu. From there, you can set up your profile.

When you log in to your Pinterest account, you’re taken to your home feed. Your home feed shows you all of the most recent pins from the other Pinterest accounts you follow and features endless scrolling for seamless browsing.

Across the top of each page you visit on Pinterest, there is a large search bar. To the left, you’ll see the Pinterest logo (which takes you back to the home page when clicked), as well as menu options for Analytics and Ads. To the right, there is a drop-down menu, which displays links to all of the categories you can browse through on the platform.

The + allows you to quick-add a new pin or create a new ad, and the chat button pulls up a drop-down menu with three options: News, You and Messages. News displays trending pins and other site updates; You shows your notifications from when other users interact with your pins, and Messages pulls up your messages with other Pinterest users.

Clicking your profile picture pulls up a drop-down menu with options to go to your profile to see all your boards and pins, as well as to access your settings, billing, ads support and the platform’s Help page, and to log out of your account.

So what exactly are pins and boards? Well, in simple terms, pins are the content you share on Pinterest, and boards are how you organize that content — sort of like visual bookmarks. Before you can start pinning anything, you need to create your boards.

Once you click, a box will pop up with the information you need to fill in. You can enter a name for your board and a description of what your board is about (these are optional, but should be filled out as they can help people discover your boards more often), and select a category for it (also optional, but very important for the same reasons). In addition, you can choose to keep your board secret, so that only you have access to it.